Launched in 2017, Grayce Ln Fashion is the premier specialty shop for women offering chic designer looks for rent or purchase. We have also curated the most stylish everyday wear and accessories for purchase.  Our goal is to serve the fashion-conscious women of San Antonio by providing stylish options for their social calendars from formal occasions, work events, cocktail or dinner parties and more… 

Founder and owner, Karen Cuellar-Schmelzer, believes in making retail smarter and more in line with how we actually live our lives in the 21st century. With over 17 years of experience in customer service, technology, building corporate processes and operations, she is dedicated to offering best-in-class service experience – sharing her exceptional fashion taste and savvy with San Antonio, TX and the surrounding areas.Stop in to meet our dedicated team and browse our many options of social occasion wear, ready-to-wear and accessories. Plus, stay tuned for our in-store events, they’re always worth the RSVP.